Kate Moss was the face of Calvin Klein’s 1990s “Obsession” fragrance campaign.
The campaign helped establish Moss as one of the most influential models of the decade. Its intimate black-and-white imagery, often associated with photographer Mario Sorrenti, presented a deliberately minimalist alternative to the glamorous, highly polished look linked with earlier supermodel advertising.
Moss’s Calvin Klein work is sometimes confused with her campaigns for the brand’s underwear and jeans. Those projects also made her internationally famous, but “Obsession” specifically refers to Calvin Klein’s fragrance advertising. The campaign became part of the broader shift toward a more youthful, pared-back fashion aesthetic.
Moss was born in Croydon, London, in 1974 and was discovered at age 14 by Sarah Doukas of Storm Model Management. Her shorter stature compared with many runway models contributed to changing ideas about the ideal fashion silhouette during the 1990s.