Which model was the face of Chanel’s Allure fragrance when it launched in 1996?

Estella Warren was the face of Chanel’s Allure fragrance when it launched in 1996.

Warren appeared in the advertising campaign for Allure, a Chanel fragrance introduced in 1996. The campaign helped establish her as a prominent fashion and beauty model before she expanded into acting.

Allure was created by Chanel’s in-house perfumer Jacques Polge. Its composition was designed to present a multifaceted, adaptable character rather than a single dominant scent profile, matching the campaign’s emphasis on individuality.

This fact can be confused with Chanel’s other major fragrance campaigns. Nicole Kidman later fronted Chanel No. 5 advertising, while Vanessa Paradis was closely associated with Coco fragrance campaigns. The Allure launch campaign specifically featured Warren.