Which model became the face of Chanel’s Coco fragrance in its 1990s advertising campaign?

Vanessa Paradis became the face of Chanel’s Coco fragrance in its 1990s advertising campaign.

French singer and actress Vanessa Paradis appeared in a memorable Chanel Coco advertisement directed by Jean-Paul Goude. The campaign showed her swinging in a birdcage and helped make her closely associated with Chanel’s fragrance image during the early 1990s.

Paradis was already a successful performer in France, having recorded music and acted in films. Her Chanel work illustrates how fashion advertising increasingly used entertainers and recognizable personalities alongside professional runway models.

The campaign is often mixed up with other famous Chanel associations. Kate Moss became strongly connected with several major fashion and beauty campaigns, while Claudia Schiffer was a prominent Chanel runway and advertising figure. The birdcage Coco commercial, however, featured Paradis.