Which McDonald’s menu item introduced in 1983 became a major part of the brand’s chicken identity?

Chicken McNuggets, introduced in 1983, became a major part of McDonald’s chicken identity.

The bite-sized, breaded chicken pieces were developed as a convenient alternative to hamburger products. McDonald’s began selling them nationally in the United States in 1983 after development and testing work involving food scientists and suppliers.

Their small size, uniform shape, dipping sauces, and child-friendly presentation made McNuggets especially effective as a branded product. They also helped McDonald’s broaden its identity beyond beef and fries.

The McChicken is a separate sandwich and should not be confused with McNuggets. McNuggets refer specifically to the portioned pieces of breaded chicken introduced in 1983.