Which McDonald’s logo appeared on the first official Monopoly promotion launched by the company in 1987?

The Golden Arches logo appeared on McDonald’s first official Monopoly promotion, launched in 1987.

McDonald’s Monopoly adapted the board game into a restaurant promotion in which customers received game pieces with qualifying purchases. The pieces used Monopoly properties and prizes to connect a familiar cultural brand with McDonald’s packaging and point-of-sale advertising.

The promotion began in the United States in 1987 and later spread to other countries in different forms. Its visual identity relied on established McDonald’s branding rather than introducing a new corporate mark.

The promotion is often discussed mainly as a prize campaign, but it also demonstrates how McDonald’s used packaging as a mass-distribution channel for brand symbols. The Golden Arches made the game pieces immediately identifiable as part of the restaurant chain.