What was the name of McDonald’s 1960s advertising slogan inviting customers to find its restaurants?

“Look for the Golden Arches” was McDonald’s 1960s advertising slogan inviting customers to find its restaurants.

The line connected the company’s advertising directly to its distinctive roadside architecture and signage. Customers traveling by car could recognize the arches from a distance and use them as a visual guide to a McDonald’s location.

This slogan illustrates how McDonald’s branding combined words with a strong physical symbol. The Golden Arches had developed from restaurant architecture into a recognizable corporate mark, and advertising encouraged motorists to look for that mark while traveling.

It is different from “You Deserve a Break Today,” which focused on the customer’s experience, and “I’m Lovin’ It,” which became the global campaign slogan introduced in 2003.