The Hamburglar was the McDonald’s character associated with stealing hamburgers in McDonaldland advertisements.
He was introduced as a mischievous figure whose main desire was to take hamburgers. His striped clothing, cape, and distinctive appearance made him one of McDonaldland’s most recognizable characters.
The Hamburglar appeared with Ronald McDonald and other figures in television commercials and promotional material. His role created a simple, recurring story that children could recognize across different advertisements.
He is often mixed up with Captain Crook, another McDonaldland character. Captain Crook was associated with Filet-O-Fish, while the Hamburglar’s defining trait was his fixation on hamburgers.