What was the name of McDonald's 1990s slogan that began 'Did somebody say...' in its advertising?

McDonald's 1990s slogan was “Did somebody say McDonald's?”

The line used a conversational question to make the brand sound like an immediate suggestion in everyday dialogue. It fit McDonald's long-running practice of building advertising around short, repeatable phrases that could work in television commercials, radio spots, and promotional copy.

The slogan belongs to a different period from “I'm Lovin' It,” which became McDonald's global campaign in 2003. It also differs from “You Deserve a Break Today,” the famous 1970s line associated with an earlier advertising strategy. These slogans are often blended together because they all became strongly associated with the company.

The wording is most commonly presented with the question mark and the brand name. The key identifying phrase is “Did somebody say,” followed by McDonald's. It was designed as a prompt that made the restaurant name sound like the natural answer to a food-related conversation.