What was the title of McDonald's 1984 U.S. advertising campaign featuring the line 'It's a good time for the great taste'?

McDonald's 1984 U.S. advertising campaign featuring “It's a good time for the great taste” was titled “It's a Good Time for the Great Taste.”

The campaign presented McDonald's food as part of enjoyable everyday occasions and used the phrase as both a title and a central advertising line. It belonged to the period when McDonald's relied heavily on memorable sung or spoken slogans to unify television commercials and other promotional material.

The wording is easy to confuse with nearby McDonald's campaigns. “You, You're the One” was an earlier slogan, while “Food, Folks and Fun” was associated with another period of the company's advertising. The exact article and capitalization may vary in historical references, but the campaign title is conventionally given as “It's a Good Time for the Great Taste.”

This campaign also illustrates how McDonald's branding often changed its slogan while retaining a consistent emphasis on taste, familiarity, and social occasions.