Which McDonaldland character served as the town's mayor in McDonald's branding?

Mayor McCheese served as the mayor of McDonaldland in McDonald's branding.

Mayor McCheese was designed as a character with a large cheeseburger for a head, a mayoral sash, and formal clothing. His title made him the civic leader of the fictional McDonaldland community used in McDonald's advertising and promotional campaigns.

The character belonged to the same broad group of mascots that included the Hamburglar, Captain Crook, Grimace, and Ronald McDonald. Each character had a recognizable visual design and role, helping McDonald's create a shared advertising universe rather than relying only on product photography.

Mayor McCheese is sometimes confused with Officer Big Mac because both characters represented public authority. Their roles were different: Mayor McCheese was the town's elected-style leader, while Officer Big Mac was associated with policing.