Which McDonaldland character was portrayed as a pirate in McDonald's advertising?

Captain Crook was the pirate character in McDonald's McDonaldland advertising.

Captain Crook was created as a costumed pirate who was especially associated with McDonald's Filet-O-Fish sandwich. His design used familiar pirate imagery, including a captain's outfit and a distinctive speech style, to make the character immediately recognizable in commercials and promotional material.

The character was part of McDonaldland's larger cast, which gave different mascots distinct personalities and relationships. This approach allowed McDonald's to advertise individual products through characters instead of presenting every campaign as a conventional food commercial.

Captain Crook is sometimes confused with the Hamburglar because both characters were mischievous and were linked to food-themed stories. Their identities were separate: Captain Crook was the pirate, while the Hamburglar was the burger-stealing character.