Which luxury fashion house was founded by Elsa Schiaparelli in Paris in 1927?

Elsa Schiaparelli founded the luxury fashion house Schiaparelli in Paris in 1927.

Schiaparelli began her Paris fashion business after gaining attention for her innovative knitwear and distinctive visual ideas. Her work became strongly associated with Surrealism, and she collaborated with artists including Salvador Dalí. The house became known for theatrical designs, unusual motifs, and bold use of color.

One of Schiaparelli’s best-known colors is “shocking pink,” a vivid shade connected with her 1937 perfume Shocking. Her designs included the famous Lobster Dress, created with Dalí, and the Shoe Hat, another collaboration with the artist.

The original house closed in the 1950s, but the Schiaparelli name was revived in the 21st century. The modern brand is based at 21 Place Vendôme in Paris, the address associated with the house’s renewed haute couture presence. Schiaparelli is not the same label as Elsa Schiaparelli’s earlier knitwear operation, which preceded the formal fashion house.