Gucci created the original Jackie handbag, which became associated with Jacqueline Kennedy.
The bag was originally introduced by Gucci in the 1950s as a rounded, crescent-shaped shoulder bag. It became known as the Jackie after Jacqueline Kennedy was photographed carrying it, linking the design with the former First Lady’s public style.
The Jackie is distinct from Gucci’s Bamboo handbag and Horsebit loafer, which are separate products with their own histories. Its soft, curved shape and piston-style closure helped make it one of the house’s recurring handbag designs.
The name refers to Jacqueline Kennedy Onassis, but Gucci did not create the bag specifically for her. Her repeated use of it helped establish the association and encouraged the later name change.