Which luxury fashion house launched Miss Dior, its first fragrance, in 1947?

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Dior launched Miss Dior, its first fragrance, in 1947.

Christian Dior introduced the perfume alongside his first haute couture collection in Paris. The fragrance was created by perfumer Jean Carles and was named in honor of Dior’s younger sister, Catherine Dior. Its launch established perfume as an important part of the new fashion house’s identity from the beginning.

Miss Dior’s original composition was a complex chypre-style fragrance associated with green notes, citrus, floral elements, and a mossy base. Dior reportedly wanted a scent that would complement the optimistic mood of his postwar clothing, particularly the collection later known as the New Look.

A frequent confusion is treating Miss Dior as the same product as Dior’s first men’s fragrance, Eau Sauvage, which arrived in 1966. Miss Dior has also been reformulated and released in multiple versions, so references to the original 1947 perfume do not describe every modern bottle carrying the name.

Source: Wikipedia · fact-checked Sept. 2026

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