Which luxury fashion house introduced the wrap dress that Diane von Furstenberg launched in 1974?

Diane von Furstenberg introduced her iconic wrap dress in 1974.

The dress became known for its wrap construction, which crosses one side of the body and fastens with ties. Its design allowed the wearer to adjust the fit, while jersey fabric made it practical, comfortable, and easy to wear. The style quickly became associated with women’s independence and the changing fashion culture of the 1970s.

Diane von Furstenberg was born in Brussels and married Prince Egon von Fürstenberg before building her fashion business in New York. She began selling the wrap dress in the early 1970s, and its popularity grew rapidly after its 1974 breakthrough.

The wrap dress is sometimes mistakenly credited to a traditional fashion house such as Halston. Diane von Furstenberg both designed and built the brand around this garment, making her name inseparable from its modern history.