Goyard introduced its Goyardine canvas in 1892.
The material became the signature surface of the French trunk maker then known as E. Goyard. Its repeating chevron pattern is commonly interpreted as a stylized reference to the logs used by the Goyard family’s earlier trade as water carriers, although the pattern primarily functions as a distinctive house mark.
Goyard’s history began with Maison Martin in 1792, followed by ownership by the Goyard family in the nineteenth century. The company developed a reputation for trunks, travel goods, and understated luxury, and it has traditionally limited distribution compared with many larger fashion groups.
Goyardine is not simply a printed monogram leather. It is a coated canvas associated with Goyard’s luggage and bags, while the pattern’s colors and personalization options can vary by product and client.