Which LEGO museum and experience centre opened in Billund in 2017?

LEGO House opened in Billund in 2017.

LEGO House is an experience centre and museum dedicated to LEGO history, creativity, and play. It opened in the town where the LEGO Group was founded and where the company’s main headquarters remain. The building was designed by the architectural firm BIG, led by Bjarke Ingels.

The structure is composed of stacked white forms resembling oversized LEGO bricks. Inside, visitors find interactive zones, historical displays, building activities, and exhibitions featuring significant LEGO models. The attraction presents the brand as both a toy company and a cultural history of construction, design, and imaginative play.

LEGO House is different from LEGOLAND Billund. LEGOLAND is a theme park with rides and outdoor attractions, while LEGO House is an indoor experience centre focused more directly on LEGO products, history, and hands-on activities. Both are located in Billund, which is why the two attractions are sometimes confused. LEGO House’s opening added a dedicated public home for the company’s heritage.