Which joint venture was created in 2024 to expand the Palworld brand?

Palworld Entertainment was the joint venture created in 2024 to expand the Palworld brand. Pocketpair formed it with Sony Music Entertainment (Japan) and Aniplex, with the goal of developing Palworld-related businesses beyond the core video game.

The company was announced on July 10, 2024, after Palworld became a global breakout success. Its work was intended to include licensing and merchandise, helping bring Palworld’s creatures and identity into broader entertainment and consumer products. Merchandise was scheduled to debut at Bilibili World 2024 in Shanghai.

Palworld Entertainment is not the same as Pocketpair Publishing, which is Pocketpair’s publishing label, nor is it a game-development studio replacing Pocketpair. Pocketpair remained the developer and owner of the Palworld game, while the joint venture focused on expanding the intellectual property internationally.