BLACKPINK became the first K-pop girl group to reach one billion YouTube views with “Ddu-Du Ddu-Du.”
The song was released in June 2018 as the lead single from BLACKPINK’s Korean extended play Square Up. It was written by Teddy Park, Bekuh Boom and 24, and its distinctive trap-influenced production was paired with a high-budget music video featuring bold visual sets and choreography.
The video passed one billion views in November 2019. This achievement was a major milestone for K-pop on YouTube and added to BLACKPINK’s growing international profile. The song is sometimes written informally as “DDU-DU DDU-DU,” but the group’s official title uses the capitalization “DDU-DU DDU-DU.”