Which fitness equipment and media startup was founded by John Foley? Peloton.
John Foley conceived Peloton after observing that busy people wanted the energy and instruction of boutique cycling classes without traveling to a studio. He discussed the idea with Tom Cortese, and the company was founded in January 2012 with a model combining connected exercise equipment, streamed classes, and an online member community.
Peloton's first bike was sold through Kickstarter in 2013, before the company released its internet-connected bike with a built-in tablet in 2014. That combination made Peloton more than a conventional exercise-equipment manufacturer: subscribers could take live or on-demand classes led by instructors while using the bike at home.
“Founded by John Foley” is acceptable shorthand, although Foley was one of several co-founders. The founding team also included Tom Cortese, Yony Feng, Hisao Kushi, and Graham Stanton. Hydrow, Mirror, and Tonal are neighboring connected-fitness brands, but they are separate companies and are not the answer to this question.