Beyoncé co-founded the athleticwear brand Ivy Park with Sir Philip Green in 2016.
Ivy Park was launched as a collaboration between Beyoncé and Green’s Arcadia Group, which owned Topshop at the time. The brand focused on sportswear and athleisure, combining performance clothing with fashion-oriented styling.
The name refers to Beyoncé’s daughter, Blue Ivy, and to Parkwood Park in Houston, where Beyoncé spent time as a child. In 2018, Beyoncé entered a new partnership with Adidas, and the brand’s ownership structure changed. Ivy Park and Adidas later released multiple collaborative collections.
Ivy Park is often confused with House of Deréon, the earlier fashion label associated with Beyoncé and her mother, Tina Knowles. It is also distinct from Savage X Fenty, a lingerie brand founded by Rihanna.