Peter Jones was the Dragon present on every series of the original British Dragon's Den line-up.
Jones is a British entrepreneur and businessman whose interests have included telecommunications, technology and leisure businesses. He joined the programme at its launch and became its longest-serving original investor, remaining a central figure as the panel changed around him.
The wording “original line-up” matters. Other well-known investors, including Duncan Bannatyne, Theo Paphitis and Deborah Meaden, were important members of the programme at different stages, but they did not share Jones's continuous presence across every series of the original run. This is why summaries of the programme often identify him as its only permanent Dragon.
Jones's role on the show combines financial assessment with negotiation. Contestants must explain their valuation, demonstrate demand and defend the percentage of the company offered. His continued presence has made him one of the most recognisable faces associated with the British format.