Which company did Peter Jones invest in after its pitch on the British television programme Dragons' Den?

Peter Jones invested in Reggae Reggae Sauce after its pitch on the British television programme Dragons' Den.

The sauce was created and pitched by musician Levi Roots, whose presentation combined a food product with his performance background and Jamaican cultural identity. The pitch became one of the programme's most memorable early success stories because it connected a distinctive brand with a clear consumer product.

Jones's investment helped provide business backing and visibility as the sauce moved beyond the television appearance. The brand later became associated with a wider range of Caribbean-inspired food products.

This business should not be confused with the question of which Dragon partnered with Jones. The requested fact here is the company receiving Jones's investment; the original pitch involved more than one investor, while the product itself was created by Levi Roots.