What is the real name of the musician and entrepreneur known as Levi Roots, who appeared on Dragon's Den?

The real name of Levi Roots, the musician and entrepreneur who appeared on Dragon's Den, is Keith Valentine Graham.

Roots used the stage name Levi Roots during his music career and later became widely known for Reggae Reggae Sauce. His Dragon's Den appearance connected his musical identity, Caribbean cooking and entrepreneurial ambitions in a pitch that became one of the programme's most recognisable success stories.

The distinction between a stage name and a legal name matters here. “Levi Roots” is the name used publicly for his recordings, television appearances and food brand, while Keith Valentine Graham is the name given in biographical sources.

The name can be confused with musician Keith Richards because both are associated with music, but they are different people. Roots is a British-Jamaican entrepreneur and reggae performer; Richards is the English guitarist of the Rolling Stones.