Rob Law pitched the children’s ride-on suitcase Trunki on the British programme Dragons' Den.
Law is a British product designer and entrepreneur who created Trunki, a small wheeled suitcase that children can sit on and ride while travelling. The design was intended to make journeys easier for families by combining luggage with a child-friendly ride-on form.
Law presented the product on Dragons' Den, but the televised pitch did not result in an investment deal. Trunki nevertheless went on to become a notable British design product and was sold internationally. Its bright colors and distinctive shape helped it stand out in the crowded travel-goods market.
The pitch is sometimes confused with Shaun Pulfrey’s Tangle Teezer appearance because both entrepreneurs became associated with products that succeeded without a Dragons' Den investment. Rob Law is the correct name for Trunki, while Pulfrey created the detangling brush.