Which business did Peter Jones establish before becoming a Dragon on the British programme Dragons' Den?

Peter Jones established Phones International Group before becoming a Dragon on the British programme Dragons' Den.

Phones International Group was a telecommunications business founded by Jones in 1998. The company traded in mobile-phone products and services, helping establish Jones's reputation as a technology and communications entrepreneur before his television career.

Jones joined Dragons' Den when the British programme launched in 2005. His business interests have extended beyond telecommunications into property, retail, media and technology, but Phones International Group is the company most directly associated with his early entrepreneurial success.

This fact is sometimes mixed up with other Dragons' businesses. Red Letter Days was associated with Rachel Elnaugh and later Theo Paphitis, while Bannatyne Group was founded by Duncan Bannatyne. Trinny London was founded by Trinny Woodall, not by Jones.