In the British television series Dragon's Den, which dragon founded the successful lingerie company Ultimo?

The story behind the answer

Michelle Mone founded the lingerie company Ultimo and later appeared as a dragon on the British television series Dragon's Den.

Mone launched Ultimo in 1996 after developing a gel-filled, cleavage-enhancing bra. The brand became associated with glamorous lingerie and was sold through major retailers. Her experience building a consumer product company made her a notable addition to the programme's investor panel.

Mone was appointed to Dragon's Den as a dragon in 2015. Her business career also included later work in finance and investment, and she became a prominent British entrepreneur and public figure.

The answer is sometimes confused with Kelly Hoppen, who was also a later female dragon but is principally known as an interior designer, or with Deborah Meaden, whose portfolio includes many different companies. Ultimo is specifically linked to Michelle Mone.

Source: Wikipedia · fact-checked Oct. 2026

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