Which Dragons' Den product became famous after Levi Roots pitched it as Reggae Reggae Sauce?

The product Levi Roots pitched on Dragons' Den was Reggae Reggae Sauce.

Levi Roots presented the Caribbean-style jerk sauce to the Dragons in 2007. He sought investment to develop the product commercially and expand its distribution. Peter Jones and Richard Farleigh agreed to invest in the business shown in the programme.

The sauce became one of the programme’s best-known success stories. It was developed from Roots’s family recipe and marketed with a strong connection to Jamaican food and reggae culture. The brand later expanded beyond its original sauce into other food products.

The pitch is often remembered because Roots arrived with a guitar and performed a song about the sauce. The television appearance helped turn an existing small-scale food idea into a nationally recognised brand.