What was the name of the company founded by Dragons' Den investor Peter Jones in 1998?

Peter Jones founded Phones International Group in 1998.

Phones International Group was a telecommunications business established by Jones as the mobile-phone market was expanding rapidly in the United Kingdom. The company became an important part of his entrepreneurial career and helped build his reputation in communications and technology before his television work.

The company should not be confused with Carphone Warehouse or Phones 4u, other well-known names in mobile-phone retail. Those businesses were separate companies, despite operating in a related market. The exact name is also sometimes shortened in casual references, but the documented company name is Phones International Group.

Jones later became one of the best-known long-serving Dragons on the British programme. His business interests have included telecommunications, technology, retail and media. His background explains why pitches involving mobile devices, consumer technology and scalable distribution have often been particularly relevant to his on-screen investment persona.