Steven Bartlett joined the BBC programme Dragon's Den as a Dragon in 2021, becoming its youngest-ever investor.
Bartlett is an entrepreneur, author and podcast host who co-founded Social Chain, a social-media marketing agency. His career was built in the digital and technology sectors, giving the panel a Dragon whose business background was closely connected to online audiences and modern branding.
His appointment represented a generational change for the programme. Bartlett was younger than the established investors when he joined, and the BBC described him as the youngest Dragon in the show's history at that point.
The year identifies his arrival on the programme rather than the founding of Social Chain. He is also separate from the show's younger investor Sara Davies, who joined the panel in 2019.