Which Dragons’ Den investor founded the personalised-gifting website Moonpig?

Nick Jenkins founded Moonpig and later became an investor on BBC’s Dragons’ Den.

Jenkins launched Moonpig in 2000 after recognising that personalised greeting cards could be ordered online. The company became known for cards featuring customised names and messages, helping establish online personalisation as a mainstream retail model.

Jenkins joined the Dragons’ Den panel in 2015. A common mix-up is confusing Moonpig’s founder with other technology-focused dragons, such as Steven Bartlett, who co-founded Social Chain. Moonpig later expanded beyond cards into flowers and gifts, but its association with Jenkins began with the original online greeting-card business.