Sara Davies founded Crafter's Companion before joining Dragons' Den.
Davies started Crafter's Companion in 2005 while she was a university student. The company developed products and tools for crafters, including equipment designed to make card-making and paper crafts easier. It grew into an international craft-supplies business.
Her entrepreneurial story is distinctive because the company began from a practical product idea and expanded through retail and direct-to-consumer channels. That background gave Davies first-hand experience of product development, manufacturing, marketing and selling to specialist customers.
Sara Davies joined the British Dragons' Den panel in series 17. The key distinction is that Crafter's Companion is her own founding business; it is not a company she merely backed as a Dragon. Rachel Elnaugh and Kelly Hoppen were other female investors connected with different businesses and panel eras.