Which company did Peter Jones launch in 1998 as a technology-focused business?

Peter Jones launched Phones International Group in 1998 as a technology-focused business.

The company operated in the mobile-communications sector and formed part of Jones's wider entrepreneurial career before and during his time on Dragon's Den. His business interests have covered telecommunications, consumer technology, media and property, helping explain why he is often associated with technology pitches on the programme.

Phones International Group should not be confused with Phones 4u, the retailer founded by John Caudwell and Brian Caudwell. The similar names reflect the mobile-phone market rather than a shared company identity. Jones was one of the original British dragons and has remained the longest-serving member of the regular panel, making his business background a recurring part of the show's history.