Trunki was founded by inventor Rob Law and became known for children's ride-on luggage.
Law developed the product as a suitcase designed for children to sit on and ride while travelling. The colourful cases combine luggage storage with a child-friendly form intended to make journeys more engaging.
Trunki appeared on Dragon's Den in 2006. The pitch became widely remembered because the proposed investment was not accepted, yet the product later achieved substantial commercial success. This makes Trunki a common example of a business that grew without receiving a Dragon's investment.
The brand name is sometimes confused with other Dragon's Den products, including Tangle Teezer and Magic Whiteboard. Those companies belong to different entrepreneurs and operate in different product categories.