What was the title of the first book published by Dragon's Den investor Theo Paphitis?

The story behind the answer

Enter the Dragon was the first book published by Dragon's Den investor Theo Paphitis.

Paphitis is a British retail entrepreneur best known for businesses including Ryman, Robert Dyas and Boux Avenue. His book Enter the Dragon presents lessons and stories from his entrepreneurial career, drawing on his experience of building, acquiring and managing consumer-facing companies.

The title is a wordplay reference to his role as a Dragon, but it should not be confused with the 1973 martial-arts film Enter the Dragon starring Bruce Lee. In this context, the phrase is the title of Paphitis's business book.

Paphitis became one of the programme's prominent investors after joining the British series. His career spans retail and brand development, whereas the book focuses on entrepreneurship rather than being a history of the television format.

Source: Wikipedia · fact-checked Oct. 2026

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