Rachel Elnaugh founded Red Letter Days before becoming an investor on the UK television show Dragon's Den.
Red Letter Days is a British experience-gift company. Its business model centres on selling vouchers for activities and experiences rather than ordinary physical presents. The idea helped establish a recognisable category in the UK gift market.
Elnaugh's entrepreneurial background was central to her television profile. She joined the original Dragon's Den panel in 2005, where she assessed other founders' proposals and considered whether their businesses justified investment.
A common mix-up is to treat every experience-voucher business as Red Letter Days. The name identifies Elnaugh's company specifically; other British retailers later offered comparable experience gifts without being the same business.