In the UK television show Dragon's Den, which entrepreneur founded the hotel chain YOTEL?

The story behind the answer

Simon Woodroffe founded the hotel chain YOTEL, an accomplishment associated with his entrepreneurial career beyond Dragon's Den.

Woodroffe is also known for founding Yo! Sushi, the British restaurant chain that popularised conveyor-belt dining in the United Kingdom. His businesses often emphasised compact, design-led customer experiences and distinctive service models.

YOTEL developed a technology-focused hotel concept influenced by the efficient use of space found in premium aircraft cabins. Its rooms are compact, and the brand has operated in airports and city locations around the world.

Woodroffe served as one of the original investors on the UK version of Dragon's Den. This question concerns his business history, not an investment made during a televised pitch, a distinction that helps separate it from many programme-specific questions.

Source: Wikipedia · fact-checked Oct. 2026

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