Which Dragon joined the BBC's Dragons' Den panel in 2021 as its youngest investor?

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Steven Bartlett joined the BBC's Dragons' Den panel in 2021 as its youngest investor.

Bartlett is an entrepreneur, author and podcaster best known for co-founding Social Chain, a social-media marketing agency. He joined Dragons' Den for the nineteenth series, bringing experience from digital marketing and online communities to a panel historically associated with retail, manufacturing and traditional businesses.

His appointment was notable because he was younger than the programme's previous investors when he joined. “Youngest Dragon” refers to his age at appointment, not to the age of every Dragon across all later broadcasts or to the age of the entrepreneurs pitching.

Bartlett later became widely known for hosting The Diary of a CEO podcast. That podcast career is separate from his Dragons' Den role, although both contributed to his public profile as a business communicator.

Source: Wikipedia · fact-checked Oct. 2026

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