Which company did Dragon Peter Jones acquire after it went into administration in 2005?

Peter Jones acquired Red Letter Days after the company went into administration in 2005.

Red Letter Days was an experience-gift business founded by Rachel Elnaugh, who had been one of the original Dragons. The company offered customers vouchers and packages for activities such as driving experiences and other special events. It became a prominent British brand but encountered financial problems and entered administration in 2005.

Peter Jones, another Dragon, bought the brand and certain assets after the collapse. This is a notable connection between the programme's investor panel and one of the businesses associated with a former investor. The purchase is often remembered as an example of a Dragon becoming involved with a company linked to the den beyond a standard televised pitch.

Red Letter Days should not be confused with Moonpig, founded by Nick Jenkins, or Reggae Reggae Sauce, associated with Levi Roots. Those businesses have separate Dragon-related histories.