Peter Jones has been a continuous investor on the British TV show Dragon's Den since its first series.
Jones is a British entrepreneur and businessman whose interests have included mobile phones, technology, media and retail. His presence across the programme's run makes him the longest-serving Dragon in the British version.
The show began in 2005 with a different panel from the one many modern viewers recognise. Several investors became major television personalities through the programme, but they later departed or joined after the launch. Jones is the consistent link between the earliest series and later line-ups.
Being a continuing Dragon does not mean every deal shown on screen was completed. As with the programme's other investors, offers can be subject to due diligence and negotiations after filming. The distinction between an on-air agreement and a final business deal is one of the recurring facts associated with the format.