Which Disney subsidiary owns the rights to the Marvel characters?

Which Disney subsidiary owns the rights to the Marvel characters? Marvel Entertainment is the answer.

The Walt Disney Company acquired Marvel Entertainment in 2009, bringing Marvel’s extensive comic-book character library into Disney’s corporate portfolio. Marvel Entertainment covers businesses connected with Marvel’s characters, including publishing, licensing, and merchandising.

This corporate relationship is distinct from Marvel Studios, the Disney unit best known for producing Marvel Cinematic Universe films and television series. Marvel Studios operates within the broader Marvel structure, while Marvel Entertainment is the subsidiary name most directly associated with the ownership and licensing of Marvel’s intellectual property.

The wording can cause confusion because character rights are not always held in one place. Some film and distribution rights—especially older arrangements involving Spider-Man and characters acquired through 21st Century Fox—have involved licensing agreements or separate corporate histories. Nevertheless, among the choices given, Marvel Entertainment is the canonical answer.