Disney Store is the Disney retail chain that sells official character merchandise in dedicated themed stores.
The chain began with its first location in Glendale, California, in 1987. Its stores were designed to offer Disney-branded toys, clothing, accessories, books, collectibles and home products in an environment connected to Disney storytelling.
Disney Store is a retail chain, not a single product line. Its merchandise changes with new animated films, live-action releases, theme-park events and seasonal campaigns, while classic characters remain part of the assortment.
The name is sometimes confused with Disney Parks shops or online marketplaces. Disney Parks stores operate at resorts and attractions, whereas Disney Store identifies the dedicated retail chain found in shopping centers and online.