Snow White was featured on the first licensed cereal box based on a Disney film.
Snow White and the Seven Dwarfs generated an unusually broad range of licensed merchandise after its 1937 release. Food packaging was one part of that expansion, placing the film’s characters in grocery stores as well as cinemas and department stores.
The character’s image helped cereal companies connect an everyday breakfast product with a major family film. The seven dwarfs and the Evil Queen also provided a large cast of recognizable figures for packaging, premiums, and promotional campaigns.
This fact concerns a cereal box based on a Disney feature film, not the first cereal box to use any Disney character. Mickey Mouse had already appeared on many kinds of merchandise, so the distinction between film-based licensing and general character licensing matters.