Which dating service did Facebook launch in the United States in 2019?

Facebook launched Facebook Dating in the United States in 2019.

Facebook Dating debuted in the United States in September 2019 after first launching in Colombia in 2018. It was built into the Facebook mobile app rather than released as a separate standalone application. The service let eligible users create a dating profile distinct from their main Facebook profile.

The feature suggested potential matches using information such as preferences, interests, and mutual connections. Facebook also introduced Secret Crush, which allowed users to select friends they liked without revealing that choice unless the feeling was mutual.

Facebook Dating was designed to keep dating activity separate from the user’s ordinary Facebook profile and News Feed. Availability depended on country, age, and account eligibility. The service is distinct from Instagram, which Meta owns but did not use as the product’s official name.