Which company produced the original Star Wars action figures released in 1978?

Kenner Products produced the original Star Wars action figures released in 1978.

The figures were based on characters from Star Wars, which had become a worldwide hit after its 1977 cinema release. Kenner secured the toy license and developed a highly successful line of small plastic figures, vehicles, playsets, and accessories.

Kenner’s figures were generally about 3.75 inches tall, a size that allowed children to collect many characters while keeping vehicles reasonably affordable. The range included Luke Skywalker, Princess Leia, Han Solo, Darth Vader, Chewbacca, and many other characters.

Hasbro later acquired Kenner’s parent company and absorbed the Kenner brand. That is why modern collectors sometimes associate vintage Star Wars toys with Hasbro, even though Kenner made the original releases. Kenner’s Star Wars line helped establish the modern licensed action-figure market and remains one of the best-known toy lines in merchandising history.