Topshop partnered with Beyoncé when she launched Ivy Park in 2016.
Ivy Park was introduced as an activewear brand created by Beyoncé and the British fashion retailer Topshop. The first collection launched in April 2016 and combined athletic clothing with a fashion-oriented presentation. The name referred to Beyoncé’s daughter Blue Ivy and Parkwood Park in Houston, where Beyoncé said she had trained and exercised.
The partnership was structured as a joint venture between Beyoncé’s company, Parkwood Entertainment, and Topshop’s owner at the time, Sir Philip Green. The brand quickly became part of Beyoncé’s broader creative and business portfolio, connecting performance, fitness, and fashion.
The relationship later changed. Beyoncé acquired full ownership of Ivy Park in 2018, and Adidas announced a later creative partnership with her in 2018. Because Adidas became closely associated with subsequent Ivy Park releases, it is often incorrectly named as the company involved in the original 2016 launch.