Kenner first manufactured the Star Wars action figures released for the original toy line. The figures became some of the most influential licensed film merchandise ever produced.
Kenner launched the line after the 1977 film Star Wars became a worldwide success. Its figures were approximately 3.75 inches tall, a scale that made vehicles, playsets, and large character collections practical for children.
The company famously sold an “Early Bird Certificate Package” before enough figures were ready for Christmas 1977. Hasbro later acquired Kenner and continued producing Star Wars toys, which is why modern packaging is often associated with Hasbro rather than the original Kenner line.