Which company did Beyoncé found in 2010 to manage her career and creative projects?

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Beyoncé founded Parkwood Entertainment in 2010 to manage her career and creative projects.

Parkwood Entertainment is an American management and entertainment company established by Beyoncé in 2010. It has been involved in music, film, television, fashion, and other creative ventures, making it broader than a conventional record label. The company is named after Parkwood Park Boulevard in Houston, an area associated with Beyoncé’s childhood.

Parkwood has been connected with Beyoncé’s albums, visual projects, tours, and business partnerships. It also worked on projects involving other performers and filmmakers. Roc Nation, founded by Jay-Z, is a separate entertainment company and is therefore a common mix-up when people ask about Beyoncé’s business organization. Parkwood’s role is especially visible in Beyoncé’s later visual-album releases and large-scale productions, where music, film, branding, and performance are developed as connected parts of one project.

Source: Wikipedia · fact-checked Oct. 2026

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