Which company acquired TweetDeck in 2011?
Answer
Twitter acquired TweetDeck in 2011.
TweetDeck was created as a standalone social-media dashboard that allowed people to monitor multiple timelines, searches, lists, and accounts in columns. Its interface was particularly popular with journalists, businesses, and highly active users who wanted more control than Twitter’s standard website offered.
Twitter announced the acquisition in May 2011. The deal brought TweetDeck’s technology and team into Twitter while preserving the product as a recognizable desktop tool. Twitter later integrated TweetDeck more closely with its own services and eventually offered paid versions aimed at professional users.
A common mix-up is confusing TweetDeck with Twitter’s later acquisition of Vine, the short-video service. They were separate deals involving different products. TweetDeck focused on account and timeline management; Vine focused on short looping videos. Under the X name, TweetDeck was later reworked and marketed as X Pro.