Which city received Supreme’s second U.S. store, opened in 2004?

Supreme opened its second U.S. store in Los Angeles in 2004.

The New York brand began expanding beyond its original home after establishing a strong following among skateboarders and streetwear customers. Los Angeles was a natural next location because of its large skateboarding scene, creative industries, and established streetwear culture.

The Los Angeles shop helped turn Supreme from a New York skate store into a broader American brand. Its expansion also preceded the opening of Supreme stores in international markets, including London and Tokyo.

Los Angeles is sometimes confused with Supreme’s first store outside New York, but the important distinction is that the city was the brand’s second U.S. retail location. Supreme’s original store remained in Manhattan.